Branded Spaces

2015 NY Design Awards Gold Winner YouTube Space NY & Google BrandLab

Six floors above Manhattan’s Chelsea Market—and encompassing approximately 20,000 sf, including a mezzanine—two highly innovative groups share resources and cultivate synergies. YouTube Space NY houses professional-grade production and support spaces/equipment for emerging and established online content “creators.” 

2015 NY Design Awards Gold Winner YouTube Space NY & Google BrandLab

Featured HLW Project: Post Office Ltd. London Office

Post Office Ltd. is a retail post office company in the United Kingdom that provides a wide range of postage, insurance and banking products through a national network of branch facilities. HLW helped with our client’s move from 148 Old Street to Finsbury Dials in London by providing comprehensive workplace consultancy and design services.

Featured HLW Project: Post Office Ltd. London Office

UNIQLO BRAND DESIGN: PART 3

HLW Designs UNIQLO Space

In this last post, the third of a total of three articles focused on an in-depth discussion about the design process resulting in the new UNIQLO North American Headquarters, we will explore more conceptual themes that guided the decision-making process. A critical challenge for HLW was to create an office that reflects the UNIQLO brand, design and culture through a simple, yet universal, aesthetic. The identification of several guiding ideas ensured that the design would maintain cultural consistency with our client’s organization, mission and business objectives.

UNIQLO BRAND DESIGN: PART 3

Featured Project: JetBlue Headquarters

JetBlue has a reputation as an egalitarian brand, which is quite unusual when you consider the conventional business behind cultivating an environment of exclusivity around flying. But, then, there is nothing conventional about the self-appointed “value airline” and its mission to “bring humanity back to air travel.” HLW worked closely with JetBlue to create a new home, a headquarters facility consistent with the company’s core business philosophy and practices. Through extensive employee interviewing, visioning sessions, focus group discussions, and more, we learned what it means to strike an ideal balance between cost, value and quality—in other words, to have Jet-i-tude.