Retail

UNIQLO BRAND DESIGN: PART 3

HLW Designs UNIQLO Space

In this last post, the third of a total of three articles focused on an in-depth discussion about the design process resulting in the new UNIQLO North American Headquarters, we will explore more conceptual themes that guided the decision-making process. A critical challenge for HLW was to create an office that reflects the UNIQLO brand, design and culture through a simple, yet universal, aesthetic. The identification of several guiding ideas ensured that the design would maintain cultural consistency with our client’s organization, mission and business objectives.

UNIQLO BRAND DESIGN: PART 3

UNIQLO Brand Design: PART 2

In the previous post, we described the process leading to the development of design solutions that are supportive of a highly creative workforce. Initiated by the HLW Discovery process and implemented throughout all project stages, this “roadmap” enabled the designers to carry key ideas into a diverse workplace program. Specifically, how the existing retail strategy was transferred to various workplace trends is described in this post.

UNIQLO Brand Design: PART 2

UNIQLO Brand Design: Part 1

HLW Designs UNIQLO North American Headquarters

So why shouldn’t the workspace design feel like the UNIQLO brand design? In this three-part series of posts focused on the UNIQLO North American Headquarters, we will explore the design challenges involved in translating the brand strategies employed in a retail environment into a workplace setting.

UNIQLO Brand Design: Part 1