UNIQLO BRAND DESIGN: PART 3
HLW Designs UNIQLO Space
In this last post, the third of a total of three articles focused on an in-depth discussion about the design process resulting in the new UNIQLO North American Headquarters, we will explore more conceptual themes that guided the decision-making process. A critical challenge for HLW was to create an office that reflects the UNIQLO brand, design and culture through a simple, yet universal, aesthetic. The identification of several guiding ideas ensured that the design would maintain cultural consistency with our client’s organization, mission and business objectives.