Seeing Coworking Communities as Collaborative Shared Workspaces and More
Coworking is going mainstream. That is, traditional organizations are increasingly embracing a way of working that is rooted in the world of of start-ups, entrepreneurs, and independent professionals. Coworking communities are collaborative shared workspace settings that have historically provided independents and freelancers with the amenities and sense of belongingness of a workplace but with the casual vibe of a coffee shop or third place. They are known for offering workers a mix of professionalism, community, and shared resources. They are also known for being a locus of idea sharing and innovation. Traditional organizations are discovering the benefits of these settings where people increasingly have the ability to structure their work in a way that is most productive for them while engaging with an array of other professionals that offer value-adding connections and access to new ideas. Organizations also increasingly recognize that supporting coworking and workplace flexibility for their growing mobile and remote workforce reduces their real estate costs and increases the utilization of their existing office footprint. In a recently published article the MIT Sloan Management Review, my co-authors and I elaborate on the benefits of coworking and why organizations should consider embracing it.
Check out the full article here.